We brought the latest innovation in running to life at The Beach Dubai. This premier venue served as the focal point for our event, featuring the groundbreaking design of the New Balance FuelCell SC Elite V4. Our activities spanned six dynamic days, encompassing product showcases, community runs, and a variety of engaging activations.

 

Highlights of the event included an exclusive retail pop-up, community runs, and media engagements. We were honored to host global ambassador Ayah El-Hafez, who added significant value to our discussions on movement and performance. The event also featured a series of influencer and media sessions that delivered an exceptional experience, celebrating every aspect of movement.