We partnered with New Balance MENA to mark Grey Days 2024 by designing and producing distinctive stands at Mall of the Emirates and The Galleria Al Maryah Island. These stands effectively highlighted New Balance's timeless silhouettes and signature grey color, aligning with the UAE market's appreciation for the brand’s enduring style.

 

Held each May, Grey Days celebrates New Balance’s legacy by showcasing both new and classic expressions in its iconic grey color. Over the past two weeks, our collaboration with the NB MENA team brought these elements to life through two striking installations that captured the essence of the brand’s heritage and innovation.