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JDSports

FIRST-EVER STORE IN THE MIDDLE EAST

We led a unique New Balance activation at the JD Sports launch in Riyadh Park Mall. The event included live shoe customization, a DJ performance, a henna station, and Arabic tea served in branded cups. Saudi New Balance ambassador Amy Roko made a special appearance, adding to the excitement. The activation creatively combined art, culture, and community, with engaging screen content highlighting the brand’s identity throughout the event.

EVENT GALLERY

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Join forces with the limitless shapeshifters. 

Dubai Studio City
Discovery Tower 1
Office 203

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