We had the pleasure of orchestrating a dynamic in-store activation for AllSaints at the Mall of the Emirates. The event featured live entertainment by the electric Coalescence Duo and the artistic flair of Pipo Moma Customs, who added a personalized touch to AllSaints merchandise. Attendees enjoyed themed food and beverages while shopping the hottest summer styles and even had the chance to customize exclusive pieces, making it a memorable blend of fashion, fun, and creativity.